CFO Services
CFO Services
Burn rate and growth rate are the two numbers that define a startup’s financial health more than any others. But most founders think about them in isolation. The real question isn’t how fast you’re burning or how fast you’re growing, it’s the relationship between the two. The Burn Multiple: A Simple Framework One of the […]
March 31, 2026
After working with hundreds of startups across various stages, certain patterns show up consistently in the ones that make it, and certain warning signs show up consistently in the ones that don’t. Here are five financial patterns that successful startups share. These aren’t theoretical best practices. They’re observable behaviors. They Know the Difference Between Healthy […]
March 31, 2026
Most founders look at too many metrics or not enough. The ones who struggle often have one of two problems: they’re drowning in dashboards with no clear signal, or they’re flying blind until something goes wrong. A weekly financial review doesn’t need to be a two-hour exercise. If you have the right ten numbers in […]
March 31, 2026
Most early-stage startups approach the hiring of a CFO as something you hire for later, after product-market fit, after the Series B, after things ‘settle down.’ That would be a fatal mistake. The financial decisions you make in the first few years don’t just affect your runway; they shape your company’s entire trajectory. This isn’t […]
March 31, 2026
When an investor exits an Indian company by selling equity shares, the transaction attracts capital gains tax under the Income Tax Act, 1961. The law treats any right in relation to an Indian company as a capital asset. As a result, any surplus earned on the sale of equity shares is taxed as capital gains. […]
January 27, 2026
Not all capital is created equal, and not every startup should raise from the same kind of investor. Over the last decade, India’s startup ecosystem has matured significantly. Founders today are no longer just asking how much capital they can raise, but what kind of capital best supports the business they are building. From our […]
January 16, 2026
In today’s fast-paced entrepreneurial ecosystem, every founder begins their journey with one clear goal, which is scale. And while most businesses start with a reliable chartered accountant or a traditional CA firm, there comes a stage where the needs of the organisation grow beyond routine accounting, compliance, and filings. At Entrust, we’ve had the privilege of working closely […]
December 17, 2025
In the era of Tech & AI-driven branding, digital marketing firms are experiencing rapid expansion: the global digital marketing market is estimated at US $410.66 billion in 2024 and projected to reach around US $1,189.5 billion by 2033 (CAGR ~11.2 %). IMARC Group In India alone, the digital marketing market stood at approx. US $5.15 […]
November 4, 2025
CFO Services
CFO Services
Recently, Indian cricket fans woke up to the news that Rohit Sharma had been removed as ODI captain. To many, it felt like a harsh call — after all, he’s been a brilliant leader and one of India’s finest players. But the selectors explained their decision simply: they’re building for the future. It was a […]
October 23, 2025
In the early stages of a D2C journey, the founder often wears every hat — product visionary, brand builder, growth hacker, operations lead. But when the ambition is to scale from 1,000 orders to 1 million, finance becomes the backbone that either enables growth or silently erodes it. While passion fuels momentum, capital discipline sustains […]
October 23, 2025
In India’s evolving deep tech landscape, capital cycles are long, commercial milestones are distant, and investor scrutiny is high. For a startup that has just raised a seed round with 24 months to revenue, the way capital is planned, governed, and communicated can determine fundraising success and survival. Deep tech founders often face five critical […]
October 23, 2025
Background A technology startup founded by former global semiconductor professionals set out to build India’s first homegrown chip manufacturing capability. Incorporated in late 2023, the company was at a pre-revenue stage, with seed funding secured but no financial systems, processes, or local leadership in place. Challenges When we started working with the company, they faced […]
October 9, 2025
The role of a Chief Financial Officer (CFO) in driving business growth and strategy in India has evolved considerably over the years. Today, CFOs are no longer just responsible for overseeing financial transactions and compliance; they are integral to the strategic direction of the company, guiding it through complex challenges and helping it seize new […]
July 1, 2025
Background Entrust was engaged by a fintech startup from its very inception, providing comprehensive financial and advisory services that laid the foundation for its growth and success. We worked with them from inception to strategic acquisition, through 3 fund raising rounds. Our Role The mandate encompassed critical accounting and reporting tasks, including ensuring regulatory compliance. […]
July 1, 2025
Background Entrust played a pivotal role in supporting the establishment of a new 1000 crore venture capital fund in India, launched by a prominent Silicon Valley-based investment firm. This fund is dedicated to fostering the startup ecosystem, with a particular focus on deep tech companies. Our Role Entrust was entrusted with a wide spectrum of […]
July 1, 2025
Background Some of our clientele include prominent Single-Family Offices (SFOs) managing diverse assets across different geographical locations. These clients usually have distinct entities operating under their umbrella and require a comprehensive tax advisory service to optimize their tax liabilities and achieve significant savings while ensuring legal compliance. The objective for such clients is mostly to […]
July 1, 2025
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